In IT, Innovation and Startups

Helen Rush

Apple increases prices for its latest products in the UK

Apple increases prices for its latest products in the UK

The price of the iPhone 14 series has risen in a number of major markets, although it has not changed in the United States. With rampant inflation and a global recession still on the horizon, all eyes were on how Apple will price its flagship product at the Cupertino giant’s big event on Wednesday, as it unveiled four iPhone 14 models.

It was one of the biggest surprises in the United States, Apple kept the prices of the iPhone 14 series the same it was also supplied for the equivalent iPhone 13 model.

The base model of the iPhone 14 starts at $ 799, the same amount they initially charged for the iPhone 13. The top price for the iPhone 14 Pro Max starts at $ 1,099, which is the same price as the iPhone 13 Pro Max.

However, Apple has raised the price in some of its largest markets worldwide.

Apple’s latest smartphone will be a test of the global consumer’s hunger for new electronics and will test the brand strength of the American technology giant.

  • iPhone 13: £ 779
  • iPhone 14: £ 849
  • Price increase £ 70 ($ 80)